Sugar is a fixture in today’s world. It’s in our coffee cups, it’s spread on our toast in the morning and it’s perhaps the number one topic of nutritional discussion worldwide. Sugar is universally consumed and shockingly with all of the evidence exposing its obvious health concerns, the substance has still maintained its place in our everyday lives.

So when we go and match this sweetener up against Stevia, a zero calorie sweetener, which is up to 300 times sweeter and cheaper to produce, why is Sugar still regarded and used in a time where we continually grow more health conscious?

Of course, I’m talking about added sugar, not sugar which is naturally occurring in common forms of carbohydrates. If that wasn’t already a given, there’s the disclaimer so we’re on the same page.

Why is this? We know it’s bad. Quite frankly, we don’t need another TV docu-drama to tell us this. Sugar remains in this jarringly large category of food regularly consumed by people which is universally known to be a threat to our health. Sugar in abundance is comparable to regular consumption of fast food.

The very simple truth is this, sugar has addictive qualities and to promote this, our availability to sugar is widespread. Psychologists contribute the over consumption and continued excessive demand of it also to a neurological process which has been shown to lead to sugar addiction.

The one thing I will avoid doing in this article is listing the recommended daily consumption of sugar, or make any comparisons to the amount of sugar in a Coca Cola can.

Why?

We’ve all heard the numbers before. The reality has bombarded our TV screens, fitness magazines, health studies and in 2016, it’s one google search away.

Sugar continues to win this debate not due to it being statistically superior, but because of its addictive qualities. Health experts which tend to lend in the defence of sugar will try to make the argument that glucose is the primary energy source for the brain, which has sparked arguments everywhere. In the context of comparing added sweeteners, does glucose being the primary energy source justify its use over other added sweeteners? I don’t believe so, especially when you account for almost every statistical aspect.

Don’t get me wrong, if we looked at this argument completely individually, can someone fit added sugar into their calories and their diet? Of course, much like almost anything. Is it the most effective? Far from it, very far from it. Especially in our modern world where diets like paleo, primal and ketogenic are proving fat to be a viable primary energy source in which humans can be more than capable of living on.

Added sugar is outdated. That’s a reality, especially when we have access to organic stevia.

What is stevia? Stevia is a natural, plant-based sweetener which contains zero calories. You may now be trying to develop some reasons in your head as to why the public would still use sugar over stevia. I guarantee a lot of people thought cost. It may shock you to believe that a one dollar serving of sugar amounts to thirty six cents when you use stevia as an alternative.

Stevia comes in a smaller serving also due to it’s potency. Commercial powdered stevia derived from raw stevia leaf is up to 200-300 times sweeter than your standard teaspoon of sucrose. This is beneficial given that an almost untraceable amount of stevia can be used if you’re planning on using sugar free recipes.

With all of these positives to be considered, as you’re remembering the benefits, also reassure yourself that in a sense there is a silver lining to all the positives with stevia as certain companies have decided to process stevia and fill up shelf space with products which have been through multiple stages of processing. To find out more about the differences between processed and organic stevia, visit this link.

Organic Stevia is still available and it’s use has been growing in popularity. Whilst other brands of natural protein powder typically use processed stevia extract, Natural Protein Powder uses Organic Stevia in all of it’s range of WPI. We chose to include only the purest of quality ingredients in our range. For a look at our products, you can visit our Natural Protein Powder online store here. Hopefully this has somewhat helped you develop a health conscious opinion on added sweeteners.